Scrum Marketing: Applying Agile Methodologies To Marketing: Your Essential First Booklet About Implementing Agile/Scrum In Marketing Organizations

Scrum Marketing: Applying Agile Methodologies To Marketing: Your Essential First Booklet About Implementing Agile/Scrum In Marketing Organizations Download Scrum+Marketing%3A+Applying+Agile+Methodologies+To+Marketing%3A+Your+Essential+First+Booklet+About+Implementing+Agile%2FScrum+In+Marketing+Organizations

Scrum Marketing: Applying Agile Methodologies to Marketing: Your Essential First Booklet about Implementing Agile/Scrum in Marketing Organizations

Agile and Scrum are currently the biggest buzz words in business today. It’s predominantly used in engineering environments, but provides the same benefits in marketing venues. The natures of these two disciplines are different in many ways which creates some confusion about the benefits and costs one may expect from implementation. You’ll learn how the Agile philosophy applies to marketing organizations, and how to implement the associated Scrum methodology. This information will help your organization become agile and more effective: to BE agile and not just to DO Agile. I wrote this booklet for those investigating the value of Agile and Scrum and their potential application in non-engineering work environments, particularly in marketing. If you are in marketing, operations, or another area that isn’t software development, this booklet is the right place for you to start. I’ll explain the philosophy. I’ll describe the methodology and how to implement it with marketers. I’ll even identify some possible difficulties and ways to mitigate the risks and problems. After reading through the limited pages of this booklet, you’ll know what all this stuff is about and...

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