Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, And Experiences

Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, And Experiences Download Design+Like+Apple%3A+Seven+Principles+For+Creating+Insanely+Great+Products%2C+Services%2C+And+Experiences

Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences

Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.

  • Offers behind-the-scenes stories from current and recent Apple insiders
  • Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
  • Delivers how-to lessons across design, marketing, and business strategy

Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

From the Inside Flap

From his earliest days at Apple, Steve Jobs set the standard that all products should be "insanely great." Apple sees design as a tool for creating beautiful experiences that surprise and delight, but also convey a point of view down...

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