Successful Global Account Management: Key Strategies And Tools For Managing Global Customers

Successful Global Account Management: Key Strategies And Tools For Managing Global Customers Download Successful+Global+Account+Management%3A+Key+Strategies+And+Tools+For+Managing+Global+Customers

Successful Global Account Management: Key Strategies and Tools for Managing Global Customers

While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are they? How should we define GAM? And how can companies ensure that their global accounts are managed successfully?

Review

""This book does something that others have failed to do. That is to lock together solid academic research with real world business issues. Kevin Wilson and Nick Speare offer us an insightful view of the issues facing any executive embarking on the journey of global account management."" -- Fred Schindler, Program Executive, IBM Global Customer Management, NC, USA

From the Publisher
Nick Speare is the retired Vice President for Miller Heiman Inc. where he successfully established their first non-US operation throughout Europe. He continues to provide strategic consultancy to Miller Heiman.

About the Author
KEVIN WILSON (Atlanta, GA) is vice president of Videologies, Inc., a company that specializes in training administrative professionals in Fortune 500 companies.

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