Social Media For Social Good: A How-to Guide For Nonprofits (Business Books)
Social Media for Social Good: A How-to Guide for Nonprofits (Business Books)
Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. From building your e-newsletter list to finding your "Twitter voice" to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns.
From the Back Cover
"For over 10 years Heather has been my primary reference point and mentor for all things pertaining to online community management and social networking for nonprofits. If I want to find out who is doing social media correctly, I always look to Heather's blog and tweets. All of us here at TechSoup deeply respect, value, and recommend her work."
- Susan Tenby, Director, Online Community and Social Media, TechSoup.org
"In a world that seems to be overpopulated with social media experts, Heather is the real thing. Her...